BEHIND THE BRAND
BEHIND THE CONCEPT
“What I’ve been driven to, through my peripatetic journey through everything from bridal to fast fashion and back again, is this: as a designer, as an innovator, I have a duty and an obligation to use what I know to make this world a better place.”
A LETTER FROM KAITLYN THOMAS, DESIGNER, CEO, & FOUNDER:
“When I got married, I ended up designing my own gown because I was frustrated by the lack of options and the less-than-stellar shopping experience that has been the norm in the bridal industry for far too long. Seeing how stagnant it was, I set out to bring some freshness to the bridal business. As a designer, as an innovator, I believe I have a duty and an obligation to use what I know [about the apparel industry] to make this world a better place. Nuorikko began as an outlet for a personal frustration. It was a way for me to design some bridalwear that I’d actually want to wear, but as I’ve crafted the ideas and standards behind the brand, its taken on greater importance in the realm of apparel manufacturing & social responsibility.
I want to empower today’s bridal consumers to be able to create their own look, while maintaining the smallest footprint possible. Nuorikko is doing this by engineering a bridal line of endlessly wearable, premium mix-&-match separates, using unique fabrics and garments designed and manufactured in the U.S. Not only do you get to create your own bridal look, you get to choose your experience, as well, even extending your styling possibilities beyond the wedding day.
All of our pieces are made to order ensuring individuality and truer sizing than any other option available on the market, and delivered in just 8-11 weeks—half the time of our competitors. Nuorikko is evolving the bridal gown and is the first and only brand of it’s kind to use these manufacturing and design techniques. Welcome to the future of bridal.
We give you the ability to choose options and combine separates to create a unique look.
Blending the best ideas from traditional bridal, custom design, and fashion, making it easy to create a look that fits and feels perfect for you.
EVOLVING THE BRIDAL GOWN
Our non-standard approach to bridal creates a lasting investment that is endlessly wearable, even beyond the wedding day.
Fit for a modern woman, using understandable sizing, and correct proportions based on extensive research of the apparel industry
PREMIUM, HIGH-END CONSTRUCTION
Materials specifically chosen to create clothing that looks as good as it feels.
Fabrics & Trims are carefully sourced from the very best manufacturers around the world.
INNOVATIVE, U.S. MANUFACTURING
Our mass customization model means each style has a set of fixed options, providing the flexibility and personalization of custom-made products with the speed associated with mass production.
Our small-batch, made-to-order production ensures attention to detail and guaranteed quality.
SUSTAINABILITY & SOCIAL RESPONSIBILITY
Greatly reducing our impact on the environment with our mass customization model that is focused on ethical production & generates less waste than traditional manufacturing.
Donating a portion of proceeds to charities that empower women, globally.